Blog | The FAQ Playbook - Michael Giordano

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How to Find a Realtor in Central Florida Who Actually Listens

By Mike Giordano Jr. | Coldwell Banker | Winter Park, FL How to Find a Realtor in Central Florida Who Actually Listens Let me be direct: most people choose a Realtor the wrong way, and they do not find out until the deal falls apart or they end up in the wrong neighborhood. After 25+ […]
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How to analyze a rent roll?

Before investing in any multifamily deal, the numbers must tell a clear story. A rent roll and T12 aren’t just documents—they’re your window into the property’s true performance. Here’s what to look for: • Consistent occupancy vs. vacancy trends • Rent comps vs. actual in-place rents • Expense ratios (are they realistic or inflated?) • […]
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Is this multifamily deal a good investment?

That’s the question every investor should be asking—but the answer isn’t always obvious. A strong deal goes beyond just a “good price.” You need to look at: • Cash flow potential 📊 • Location & market growth 📍 • Tenant demand & occupancy trends 🏢 • Expenses, cap rate, and upside opportunities Sometimes a deal […]
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What Are the 5 P’s of Real Estate? A Simple Guide

What Are the 5 P’s of Real Estate? Real estate success isn’t random—it’s strategic. Whether you’re buying, selling, or investing, the strongest results come from understanding the core fundamentals that drive every deal. That’s where the 5 P’s of real estate come in. 1. Price Why it matters Price is the foundation of every transaction. […]